innovation and progress were the key values in our innovomed branding strategy.
at the same, we incorporated more professional and formal elements – appealing to big healthcare corporations and companies.the color palette for the brand was shades of blue, representing the traditional healthcare field. we combined those with the contrasting and daring colors of yellow, orange and pink.
we incorporated in the innovomed logo a colorful icon by connecting dots. this represented the ties and bonds the company makes between different points around the world – finally, creating a whole new picture.