Ora Dental Clinic

The brief

A dental clinic wanting to fill whitening slots on Sundays and Mondays without looking like one more discount ad.

The dentist's own tool becomes the graphic: the shade guide shows the whitening without a word.

What we made

• A warm clinical language: rounded letters, ice blue, sticker yellow
• Three directions, two versions each
• Every Meta and Google size
• A new set each month, based on what worked